Most of the internet is non-human today.
AI agents are actively searching, browsing, and buying online. If your site only speaks to human eyes, you're invisible to the future of commerce. Turn your storefront into an agent-ready powerhouse with Cloudflare.
Make sure AI agents find you first and block unwanted visitors. Be discoverable to legitimate agents and protected from everything else.
Let agents shop your store. Browse your catalog, check inventory, compare prices, with governance and control.
Enable AI agents to complete purchases using trusted payment protocols. Set up the rails for the future of commerce.
AI agents are knocking on your front door. If you block all bots, you block your next customer. If you let everything through, you're exposed. Detect and monitor all automated traffic with Bot Management, then cryptographically verify legitimate AI agents with Web Bot Auth. Welcome the right agents, block the rest.
AI agents don't browse like humans. They consume markdown, read llms.txt files, parse structured JSON, and connect through live protocols like MCP. If your catalog only speaks HTML, you're invisible to the next generation of shoppers. Cloudflare translates your product pages into agent-native formats on the fly and lets you host MCP servers on Workers so agents can query your catalog, check inventory, and browse products in real time.
An agent found your product, browsed your catalog, and the customer wants to buy. Now what? Multiple protocols are emerging. You need a partner who works across all of them.
Monitor how humans, bots, and registered agents browse and check out on your store.
Allow verified AI shopping agents to browse and transact on your store. Unregistered agents are automatically blocked.
Since you enabled TAP, registered agent traffic has increased 186%, with 22,400 agent visits driving $63,900 in GMV this month.
Product opportunity: 3 agents searched for "cloudflare baby onesie" but no matching product was found. View demand signals →
What agents are searching for on your store
A step-by-step checklist to make your store fully agent-ready across the entire commerce journey.
Detect and classify all automated traffic hitting your store. Bot Management scores every visitor using machine learning and behavioral signals to separate legitimate AI shopping agents from scrapers and attackers.
Go beyond detection with cryptographic identity. Web Bot Auth lets AI agents authenticate themselves using signed HTTP messages, so you know exactly who's visiting and whether they're authorized. It's the authentication layer behind Visa's Trusted Agent Protocol, Mastercard Agent Pay, and American Express's agentic commerce program.
Speak the languages agents understand. Serve your content in agent-native formats so AI can parse your catalog without guesswork.
Go beyond static content with live, two-way agent connections. Host MCP servers on Workers to let agents query your catalog in real time, check inventory, compare prices, and facilitate checkouts. MCP servers also serve as the foundation for enabling emerging commerce protocols.
Adopt the Trusted Agent Protocol to recognize verified agents acting on behalf of real customers. Let agents pay programmatically over the open x402 protocol, no human checkout flow required. Navigate and onboard to protocols like UCP, AP2, and Agent Pay.
Ship a shopping assistant in minutes with the Agents SDK on Workers. Stateful, globally distributed, zero infra. Power it with Workers AI + AI Gateway for model routing, caching, and spend control. Orchestrate reliable multi-step checkouts with Workflows and Durable Objects.
Take our quick assessment to evaluate how prepared your commerce site is for the agentic era. Get a personalized readiness score and actionable recommendations.
Take the assessmentTalk to our agentic commerce team about your specific setup. Protocol selection, MCP server deployment, bot management tuning, or full TAP implementation.
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