AI agents are already searching, browsing, and buying on behalf of real customers. If your storefront only speaks to human eyes, you're invisible to them. Cloudflare makes your store agent-ready; discoverable to the agents you want, protected from the ones you don't, and ready to transact.
Make sure the right AI agents find you, and block the rest. Be discoverable to legitimate shoppers while staying protected from everything else.
Let agents explore your catalog, check inventory, and compare prices — all with governance and control.
Let verified agents complete purchases through trusted payment protocols. Lay the rails for the future of commerce.
AI agents are knocking on your front door. Block every bot and you block your next customer; let everything through and you're exposed. With Bot Management, you detect and classify all automated traffic. With Web Bot Auth, you cryptographically verify the agents you trust. Welcome the right ones, block the rest.
AI agents don't browse like people. They read markdown, parse llms.txt files, consume structured JSON, and connect through live protocols like MCP. If your catalog only speaks HTML, the next generation of shoppers can't see it. Cloudflare translates your product pages into agent-native formats on the fly and lets you host MCP servers on Workers so agents can query your catalog, check inventory, and browse products in real time.
An agent found your product, browsed your catalog, and the customer is ready to buy. The ecosystem is moving fast, with trusted standards like Visa's Trusted Agent Protocol, Mastercard Agent Pay, x402, UCP, and AP2 all advancing agentic payments. Cloudflare gives you one foundation that supports them, so verified agents can pay programmatically without a human checkout flow — and you're ready to adopt each new standard as it arrives.
A step-by-step path to making your store fully agent-ready across the entire commerce journey.
Detect and classify every automated visitor. Bot Management scores traffic with machine learning and behavioral signals, separating legitimate shopping agents from scrapers and attackers.
Go beyond detection with cryptographic identity. Web Bot Auth lets AI agents authenticate themselves using signed HTTP messages, so you know exactly who's visiting and whether they're authorized. It's the authentication layer behind Visa's Trusted Agent Protocol, Mastercard Agent Pay, and American Express's agentic commerce program.
Speak the formats agents understand, so AI can read your catalog without guesswork.
Go beyond static content with live, two-way agent connections. Host MCP servers on Workers to let agents query your catalog in real time, check inventory, compare prices, and facilitate checkouts. MCP servers also serve as the foundation for enabling emerging commerce protocols.
Adopt the Trusted Agent Protocol to recognize verified agents acting on behalf of real customers. Let agents pay programmatically over the open x402 protocol, no human checkout flow required. Navigate and onboard to protocols like UCP, AP2, and Agent Pay.
Ship a shopping assistant in minutes with the Agents SDK on Workers. Stateful, globally distributed, zero infra. Power it with Workers AI + AI Gateway for model routing, caching, and spend control. Orchestrate reliable multi-step checkouts with Workflows and Durable Objects.
Talk to our agentic commerce team about your specific setup. Protocol selection, MCP server deployment, bot management tuning, or full TAP implementation.
Someone from our team will contact you shortly.