Most of the internet is non-human today.
AI agents are actively searching, browsing, and buying online. If your site only speaks to human eyes, you're invisible to the future of commerce. Turn your storefront into an agent-ready powerhouse with Cloudflare.
Make sure AI agents find you first. Move from optimizing for search engines to optimizing for generative engines.
Let agents shop your store. Browse your catalog, check inventory, compare prices, with governance and control.
Enable AI agents to complete purchases using trusted payment protocols. Set up the rails for the future of commerce.
Traditional SEO optimizes for search engine crawlers. But LLMs and AI agents discover products differently. They read structured data, query APIs, and crawl markdown. If your catalog isn't agent-readable, you're invisible to the next generation of shoppers. Go from SEO to GEO (Generative Engine Optimization).
AI agents need to browse your catalog, check inventory, and compare prices. If you block all bots, you block your next customer. If you let everything through, you're exposed. Make sure you're ready to be browsed by LLMs, but with governance.
An agent found your product, browsed your catalog, and the customer wants to buy. Now what? Multiple protocols are emerging. You need a partner who works across all of them.
Monitor how humans, bots, and registered agents browse and check out on your store.
Allow verified AI shopping agents to browse and transact on your store. Unregistered agents are automatically blocked.
Since you enabled TAP, registered agent traffic has increased 186%, with 22,400 agent visits driving $63,900 in GMV this month.
Product opportunity: 3 agents searched for "cloudflare baby onesie" but no matching product was found. View demand signals →
What agents are searching for on your store
A step-by-step checklist to make your store fully agent-ready across the entire commerce journey.
Trust the agents you transact with. Cryptographically confirm who's knocking with Web Bot Auth before allowing anyone in, let alone money moving. Recognize verified shopping agents acting on behalf of real customers. Block the rest.
Serve content agents can actually read. Agents request text/markdown and Cloudflare converts your product pages on the fly, cutting token waste and parsing errors.
Make your catalog and checkout agent-callable by hosting an MCP server on Cloudflare. Agents plug into a live, real-time connection to browse products and facilitate checkouts.
Adopt the Trusted Agent Protocol to recognize verified agents acting on behalf of real customers. Let agents pay programmatically over the open x402 protocol, no human checkout flow required. Navigate and onboard to protocols like UCP, AP2, and Agent Pay.
Ship a shopping assistant in minutes with the Agents SDK on Workers. Stateful, globally distributed, zero infra. Power it with Workers AI + AI Gateway for model routing, caching, and spend control. Orchestrate reliable multi-step checkouts with Workflows and Durable Objects.
Take our quick assessment to evaluate how prepared your commerce site is for the agentic era. Get a personalized readiness score and actionable recommendations.
Take the assessmentTalk to our agentic commerce team about your specific setup. Protocol selection, MCP server deployment, bot management tuning, or full TAP implementation.
Someone from our team will contact you shortly.